You’ve set up your Community Card webpage with your branding, you’ve recruited merchants who have run their Activation Cards and are populating your map, and you’ve lined up a sponsor and/or bulk purchaser(s). Now it’s time to prepare for your launch. Here are the steps:
1) Make sure that the link to your Community Card webpage is front and center on your website and on others in town.
2) You should have 15-20 live merchants – having run their Activation Cards. Make sure they have informed their staff that the program is launching and that they know how to process Community Card purchases.
3) Distribute your in store marketing materials and check that merchants have posted their signage in their shop windows showing that they are participating in the program. Even better – give them a social media post or two to publish and an email for their customer mailing lists announcing their participation in the program to spread the word.
4) Ideally you have a BOGO ready and a bulk purchase or two lined up.
5) Your social media posts are ready. They should be personalized with your card name and images. They should feature your merchants who are live at launch time. Queue them up for several weeks if you can – for Instagram, Facebook and LinkedIn. See linked templates.
6) Use the press release template we have provided and edit it as you like. Get it out to your local news sites, bloggers, Community Cards are always popular topics!
Finally, keep the momentum going. Plan to continue onboarding merchants, posting to social media and connecting your Community Engagement Manager with potential bulk purchasers.
RESOURCES
Comments
0 comments
Please sign in to leave a comment.