Add Your Gift Card Link To Your Website

It has come to our attention that many communities may be missing an easy opportunity to increase gift card sales and provide additional value to local businesses. One of the simplest ways to drive awareness and participation is by adding a “Gift Card” button to your website homepage, making it easy for visitors to find and purchase your Community Card.

This small update can help increase visibility, encourage more purchases, and support local merchants with minimal effort from your team.

Below are our best practices for adding a Gift Card button to your website.

• "Manage eGift Section" in your portal- Go to this section in your portal to find the link to add to your website, or simply go to your eGift purchase page and copy its link.

• Create an "[Our Town] Gift Card" button or link on your homepage, preferably in your main navigation at the top – Make it bright so it catches people's attention and label it with your card name or something clear so it’s obvious what it is. When people click on the button or link, they'll be taken to your Community Card page where they can purchase cards. No need for an elaborate dedicated webpage – just add the button and people will figure it out.

• Don’t stop there! Do the same thing on all the websites in town where people look to see what’s going on: City government, Parks and Recreation, Visitor or Tourist office, Community News websites, “What’s Happening” websites, Chamber of Commerce, Downtown Association, Main Street Group, Merchant Association and anywhere else that has a vested interest in your community. 

• Get merchants to add the button/link to their websites. Why not? We see many merchants who don’t have their own gift cards promoting Community Cards. If they promote the gift card program, they are more likely to get customers using them at their businesses.