Your previous purchasers list is one of the most effective tools you can use to grow Community Card sales. These are people who have already purchased your card and understand its value, making them much more likely to buy again.
This guide walks through how to download your purchaser list and use it for marketing outreach.
Download your previous purchaser list
You can export a list of past purchasers directly from your portal.
Steps:
Log into your portal
Go to Reports
Select Gift Cards Sold
Run the report
Click Export to CSV
This will generate a spreadsheet with purchaser names and email addresses.
💡 Tip: Save this file somewhere accessible so you can update your mailing list regularly.
Screenshot to add:
Portal → Reports → Gift Cards Sold → Export to CSV
Add purchasers to your mailing list
Import your previous purchasers into your email platform so they receive your regular communications.
You can include Community Card reminders in:
Newsletters
Campaign announcements
Seasonal promotions
Merchant updates
Always include your Community Card purchase link in these emails.
📣 Best practice: Previous purchasers are your highest-converting audience. Even occasional reminders can drive repeat sales.
Screenshot to add:
Example newsletter with Community Card link
Promote special offers
If you’re running a promotion like:
BOGO campaigns
Bonus value promotions
Featured Merchant campaigns
Send a targeted email to previous purchasers. These supporters are the most likely to respond to limited-time offers.
⭐ Why this works: People who have purchased once already trust the program and need less education to buy again.
Announce new participating businesses
When new merchants join your Community Card program, let previous purchasers know.
New participating businesses increase the value of the card and often motivate repeat purchases.
💡 Tip: Try a “Welcome New Merchants” email once per month or quarter.
Send holiday reminders
Holiday moments are some of the strongest Community Card sales opportunities. Reach out to previous purchasers during key times of year to remind them the Community Card makes a great gift.
Popular moments include:
Small Business Saturday
Year-end holidays
Teacher appreciation
Employee gifting seasons
🎁 Reminder message idea: “Support local businesses with one simple gift.”
Make your purchase link easy to find
Include your Community Card purchase link:
In every email about the program
On your website homepage
On your community program page
In your email signature (optional)
The easier it is to access the purchase page, the more likely people are to buy.
Example website placement of Community Card purchase link
Need help?
Yiftee sends periodic emails to previous purchasers, and our team can help you plan or create marketing emails if needed.
Contact support if you’d like assistance.
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